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Apps vs web surveys in mobile market research

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Apps vs web surveys in mobile market research

The short version: apps for depth, web for reach. Alistair Hill discusses the pros and cons of app and web-based survey solutions for mobile market research.

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00:00 buster I run under bus research

00:02 undergraduate that uses the mobile

00:04 internet to collect consumer opinions we

00:07 now have offices in Singapore London and

00:10 Brighton where we keep our our techies

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